Blogs and legacy media
The effort by mostly print and broadcast to figure out how best to harness the power of local blogs seems to languish in experiment mode as legacy media resources shift to triage a dying industrial-aged distribution model for news and information. Blogs have long urged legacy media for the better part of the past decade to pay attention to the dramatic shift in the way people prefer receiving news and information. The message seems to have arrived on the desks at the top ten years too late.
He also asks:
What should a serious effort involving local bloggers in a community website look like, and what would you tolerate to make it viable? What value do you want to see from an “NIT” in return?
Color me skeptical. Legacy media doesn’t react quickly, well, or helpfully when bloggers offer criticism. So, why should a blogger think their contribution of material would be substantially different?
February 24th, 2010 at 3:47 pm
Just as leftists in general don’t seem to understand the marketplace, industrial-age newspapers in particular don’t seem to understand what their customers want. Frankly, I think they’re incapable of understanding. Their education and peer-group socialization are based on Keynesian/Wilsonian ideas that simply don’t function in the real world.
February 24th, 2010 at 5:24 pm
Exactly. For one thing, it’s not HOW we prefer to receive our information, it’s FROM WHOM we prefer to receive our information. The Old Media’s problem is that their monopoly has fallen apart, they can no longer filter news to suit their agenda, and any attempts to do so are resulting in their further embarrassment. In short; their concentration of power has been destroyed and they’ll never get it back by simply repackaging their bullshit in some other medium.
No; their problem is us, and they only way to get their power back is to restrict our ability to communicate. What a pickle they are in.
February 24th, 2010 at 7:42 pm
Didn’t the LA Times try something like that with a few bloggers, including Patterico?
As I recall, it didn’t go well.
February 24th, 2010 at 10:46 pm
Legacy anything doesn’t react well to anything new. Legacy media is to blogs as Democrat/Republican is to Tea Party.