Lost their MoJo
Regarding the NRA spy story, I said before:
I think they’re upset that, frankly, this story has almost zero traction. I think they thought it was gonna blow the lid off NRA or some such nonsense. To their surprise, most folks don’t care.
August 13th, 2008 at 8:47 am
To be fair, it did get traction. The AP and just about every major national outlet picked it up, along with several local outlets. However, it didn’t get traction for them. That’s why I think they kept trying so hard to come up with new angles, hoping they would get a boost from it. Instead, everyone else just talked about it, but no one went through to read MoJo.
Like I said, it’s actually a little sad in terms of the signal it sends to investigative reporting. On the other hand, it’s MoJo, so I’m not exactly shedding tears over it.