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Industry to activism?

A bit back, Pete Brownell resigned the NRA board. They then bought AR15.com. And this seems like a big deal:

That having been said….2nd Adventure Group, a holding company wholly owned by Pete and Frank Brownell, has purchased the website AR15.com, adding it to their holdings which include Brownells, Inc., and other industry brands.

Pete Brownell tells The Outdoor Wire Digital Network it will become the backbone of what he envisions as a communications outlet for the Second Amendment.

Its already a significant presence with shooters, boasting a user group of more than five million.

Emphasis mine.

6 Responses to “Industry to activism?”

  1. Lyle Says:

    Ultimately, it will all have been about enforcement of the second amendment, or the lack thereof.

  2. JTC Says:

    Industry *is* activism.

  3. tincankilla Says:

    I’m hoping for a little less NRA and a little more GOA

  4. Some Guy Says:

    Brownells probably sees the writing on the way in the way that Big Tech firms like Facebook, Twitter, and Youtube are deplatforming or otherwise punishing anyone who doesn’t meet with the approval of the left wing zealots that run these companies.

    If so, it’s a smart move to begin acquiring social media sites that appeal to gun owners. It’ll be interesting to see if they throw money at buying Full30 or bootstrapping a similar video service in the near future as well.

  5. Kevin Baker Says:

    That reminds me, I need to renew my ARFCOM membership.

  6. Rod Franklin Says:

    Looks like Pete Brownell hit a lick. $3.1 mil in sales to the nra plus $11k in membership comissions in the last 3 years.

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