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Alienating your customers hurts business? Who knew?

Apparently, Dick’s didn’t:

Sales at Dick’s Sporting Goods dropped in the past three months amid backlash against tighter gun-sale restrictions following a mass killing early this year at a Florida high school.

Revenue dipped 4.5 percent to $1.86 billion amid challenges in the company’s hunting business during the quarter through Nov. 3. Sales at stores open at least 12 months a key metric for the retail industry fell 6.1 percent compared to the prior year.

5 Responses to “Alienating your customers hurts business? Who knew?”

  1. Ron W Says:

    And the authoritarian reactionaries they try to appease probably don’t shop at Dick’s anyway, except maybe for some apparel items.

  2. ExpatNJ Says:

    “There is no profit in Social Justice”.

    – ‘Bele’, 03/28/2018, http://www.nj.com/politics/index.ssf/2018/03/nj_pension_fund_sells_stake_in_semi-automatic_rifl.html.

  3. Jerry Gibbs Says:

    Not to mention that their prices suck.

  4. Lyle Says:

    In other news; their revenue for the “quarter through Nov. 3” (whatever THAT means – they must be on a “fiscal year” rather than “calendar year”, or someone doesn’t know what a “quarter” is) was 1.86 BILLION dollars.

    Meanwhile, criminals get guns no matter what restrictions are in place, same as they can produce methamphetamines in dangerous laboratories, run all the supply, labor, production, logistics, distribution and sales, and make millions in profit on it while a whole federal department is ostensibly dedicated exclusively to fighting a “war” against such and has been doing so for generations. Huh; how does THAT happen?

    Therefore we know, for sure and for certain, that none of these restrictions on gun ownership have ever had anything to do with fighting crime or improving the safety of the general population, for if they were 100% successful the honest would be disarmed and the criminals, still armed no matter what, would rule with impunity (either that’s been the plan all along, or a lot of really powerful, well-connected and wealthy people are severely retarded).

    There are three possibilities why Dicks would go out of their way to pester their gun customers. Big Retail will play along only because they’re intimidated into it, or because they’ve bought the lie (meaning they’re retarded), or because they are bribed into it.

  5. Dicks Sucks Says:

    I don’t get why Dicks even exists as a sporting goods store. They’re over priced, and don’t offer anything special. Before the guns thing, you could argue they somewhat competed with the “sportsman” demographic, e.g. hunters, sport shooters, fishermen, etc., but they didn’t offer any products or services to that demographic that wasn’t covered better by places like Cabela’s, Bass Pro Shop, or Sportsman’s Warehouse.

    Now that they’ve alienated the traditional outdoors types, the only other demographic they have to cater to are the crunchy granola types, and let’s face it, REI already has that demographic locked up with their much better customer service and overall customer experience.

    So that leaves Dick’s with what? The suburban-soccer-mommy-with-a-jogging-stroller demo?

    Yeah, unless they find some way to stand out among all of their competitors in the outdoor retail field, they’re going to be in trouble.