Control the language, control the debate
The AP gets its marching orders on gun control vs. gun violence:
We think there’s room for both kinds of phrasing in our report. We should vary our terms from one script or story to another. But pay attention to the context: Obama didn’t unveil a “gun violence package,” but a package against gun violence.
No, he released a gun control package. It will do nothing to prevent gun violence. At least there’s progress on the whole clip and magazine thing.