Took a quick look at the site at lunch. It’s an SEO/Internet Marketing site. I can tell because some of the posts there reek of outsourced content, For example, the “Firearms Permits 101″ post states that the only two states that require a permit to purchase a firearm are Illinois and New York. The language in that post suggests a non-native speaker, as well as someone who is not actually familiar with firearms laws.
The “top 15 gun blogs” post is link bait. It comes straight out of the handbook. Now his blog has dofollow link from a PR 5 website, which ups his ranking in Google.
There are classes out there that people take to find keywords and niches to start blogs about. Unfortunately, people will start sites like this without even caring to know what they are talking about. A common thing you hear is “All it takes to be an expert is to know just a little bit more than the average person. Thats how you wind up with a post titled “15 Most Popular Gun Blogs” that doesn’t actually include the 15 most popular gun blogs.
I used to read the Firearm Blog daily but one day some Marines made some derogatory comments about the Army and I returned fire. All I said was “the Marines are looking for a few good men–the Army wants all theirs good” and those morons at the Firearm Blog edited out that part of my comment–twice. That was the last time I visited their blog.