About those ads last night
From Insty, comes word that Chrysler shelled out $9M in Superbowl ads and is now calling for more taxpayer money. They say they’re paying shyster rates. I’m pretty sure that $9M would have made a payment on that $15B you owe me.
Between car companies and Tennessee Lottery ads, I paid for quite a bit of Superbowl advertising.
February 7th, 2011 at 12:18 pm
I would bet they were the big spenders last night too.. I notice Bud Light scaled theirs back a bit.
Its easy to go crazy when you are spending other people’s money
February 7th, 2011 at 12:54 pm
I just read that it was 9 million for just the one ad with Eminem in it
http://hotair.com/archives/2011/02/07/the-most-embarrassing-super-bowl-gaffe/
February 7th, 2011 at 1:02 pm
Actually I lied when I commented earlier I had forgotten all the car ads. The group I watched the game with talked about what a chaotic mess the Eminem/Chrysler ad was.
If they’re tugging at your heart strings a la “support Detroit because you’re a good person” then Eminem is the wrong spokesperson. If they want “Detroit is bad ass and you can be too” then WTF with all the other imagery? A choir? Detroit is upscale? And Eminem is still the wrong spokesperson because how to do you take Eminem seriously?
Nicely done Chrysler. Nicely done.
February 7th, 2011 at 4:25 pm
I feel as though I paid for the horrible halftime show, too. I’ll never get those minutes of my life back. Pay up, Fergie.
February 7th, 2011 at 5:16 pm
If the net effect upon their sales nets more than $9Million, I don’t really see the problem with it. Obviously those other businesses who advertised during the Superbowl thought that there was some sound business sense in doing so — it isn’t generally just burning money, some return is expected.
February 7th, 2011 at 6:04 pm
The $9mil I think only covers what they had to pay to air the ad. I bet Eminem didn’t work for free, much less all the other people. Could be an $11mil ad.
February 7th, 2011 at 6:54 pm
Markie Marxist sez: “Cool! It sounds like my commie compadres at Chrysler are perfectly capable of disposing of taxpayer supplied dollars just as fast as they get them. Some people can just throw money down a rat hole faster than others. We should give them more. Lots more. It will help us to get to the 100% taxation that is communism all the more faster! Faster! Faster! Faster!”
February 7th, 2011 at 11:44 pm
Doug2, you have a rustic simpleton view of how business works, which I share wholeheartedly. $9 mil will definitely change hands to Chrysler’s benefit. It won’t be from car sales, though. In “modern” business, you can make money different ways. This was an ad to convince you to have your congressman vote more support for the Detroit car business, not to buy a car.
That says something terrible about Chrysler, about Detroit, about congress, and the rest of us too (except Eminem — I’d almost bet he worked for free). If you’re a good MBA whose job it is to get the current Board through the next quarter, this is what you do. The car is kind of a sideline.
Short answer: some of us won’t be buying a Chrysler or going into corporate business. But if you didn’t call Iacocca a fascist, there’s not much call to haul it out for Marchionne now. We’re quibbling over price.