Comments on: Repeat after me http://www.saysuncle.com/2008/08/06/repeat-after-me/ Remember, I do this to entertain me... not you. Sun, 22 Nov 2009 19:09:31 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Les Jones http://www.saysuncle.com/2008/08/06/repeat-after-me/comment-page-1/#comment-204788 Les Jones Wed, 06 Aug 2008 23:40:00 +0000 http://www.saysuncle.com/?p=17084#comment-204788 There's money to be made selling ads, just not lots of money in most cases. Google's an exception because their ads are so well-targetted and effective. And I say that as a guy who will spend six figures this year on Google Adwords at his day job - the damn things really do work! I think the linked post is sort of off-track, though. Without the politico.com Web site no one would have heard of the print version. There’s money to be made selling ads, just not lots of money in most cases. Google’s an exception because their ads are so well-targetted and effective. And I say that as a guy who will spend six figures this year on Google Adwords at his day job – the damn things really do work!

I think the linked post is sort of off-track, though. Without the politico.com Web site no one would have heard of the print version.

]]> By: SayUncle http://www.saysuncle.com/2008/08/06/repeat-after-me/comment-page-1/#comment-204773 SayUncle Wed, 06 Aug 2008 18:46:07 +0000 http://www.saysuncle.com/?p=17084#comment-204773 Google is a bit different in that it sells the architecture for ads that everyone else seems to lose money on. Google is a bit different in that it sells the architecture for ads that everyone else seems to lose money on.

]]> By: Manish http://www.saysuncle.com/2008/08/06/repeat-after-me/comment-page-1/#comment-204771 Manish Wed, 06 Aug 2008 17:34:28 +0000 http://www.saysuncle.com/?p=17084#comment-204771 Have you heard of Google? Have you heard of Google?

]]> By: anon http://www.saysuncle.com/2008/08/06/repeat-after-me/comment-page-1/#comment-204762 anon Wed, 06 Aug 2008 15:50:26 +0000 http://www.saysuncle.com/?p=17084#comment-204762 I disagree, and here is my thinking: Any typical print magazine/paper supports itself on ad revenue. Your 'subscription cost' doesn't even cover the postage in many cases, let alone the production and printing costs. Subtract out the printing and mailing costs, and it shouldn't be too hard to make a go of it. The issue so far, I think, is that internet ads are under-priced compared to their print equivalents, and the internet ad sales are structured entirely differently. With print, you don't have AdSense (or whoever) taking a cut; the ad revenue goes to the content provider directly. The only significant shortcoming on the net is that there isn't any way a full page ad will ever play... I disagree, and here is my thinking: Any typical print magazine/paper supports itself on ad revenue. Your ’subscription cost’ doesn’t even cover the postage in many cases, let alone the production and printing costs. Subtract out the printing and mailing costs, and it shouldn’t be too hard to make a go of it. The issue so far, I think, is that internet ads are under-priced compared to their print equivalents, and the internet ad sales are structured entirely differently. With print, you don’t have AdSense (or whoever) taking a cut; the ad revenue goes to the content provider directly. The only significant shortcoming on the net is that there isn’t any way a full page ad will ever play…

]]> By: D2k http://www.saysuncle.com/2008/08/06/repeat-after-me/comment-page-1/#comment-204760 D2k Wed, 06 Aug 2008 15:13:51 +0000 http://www.saysuncle.com/?p=17084#comment-204760 I know of a few sites that run off of ad revenue that are doing fine. The difference is these sites have a small staff that delivers low maintenance content. The big companies that are not turning a profit have high maintenance content being supported by a large staff. It turns out there is actually something to this Web2.0 thing. I know of a few sites that run off of ad revenue that are doing fine. The difference is these sites have a small staff that delivers low maintenance content. The big companies that are not turning a profit have high maintenance content being supported by a large staff. It turns out there is actually something to this Web2.0 thing.

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