First, that’s not foreign media, it’s just a foreign site with a PRNewswire feed. Second, as far as I can tell, it was only released on PRNewswire and had no follow-up. If those charged with releasing it didn’t make phone calls or pitch it, then no one would have picked it up.

Also, it depends what wire they released it to. I mean if they sent it to the campaign wire, it wouldn’t get picked up because that doesn’t target the right reporters. If they sent it to one of the more general political wires, then it’s a little more bizarre that it didn’t get picked up somewhere.

The funny part is that I actually would have pitched this with an Oprah vs. Babs angle for fun, then included the hard data next.

The other problem is the timing. They need to try again when it’s down to the general election candidates. No one really cares about endorsements right now since it’s so early.