Advocacy groups and parents are suing the Nickelodeon TV network and cereal maker Kellogg Co. in an effort to stop junk food marketing to kids.
The plaintiffs are citing a recent report documenting the influence of marketing on what children eat. Ads aimed at kids are mostly for high-calorie, low-nutrition food and drinks, according to the government-chartered Institute of Medicine.
Wakefield, Mass., mother Sherri Carlson said she tries her best to get her three kids to eat healthy foods.
“But then they turn on Nickelodeon and see all those enticing junk-food ads,” Carlson said. “Adding insult to injury, we enter the grocery store and see our beloved Nick characters plastered on all those junky snacks and cereals.”
Here’s an idea: When you’re at the store, don’t buy your kid the jumbo pack of Ho Hos, the pack of Oreo Double Stufs, and a 12 pack of Mountain Dew. Your kids’ nutrition and diet habits begin with you.